Have you ever considered merging a smaller dental practice into your own?
As many baby boomer dentists move toward retirement, we’re seeing a rise in small, underperforming practices—often collecting less than $500,000 annually. Many of these practices belong to doctors who slowed down in recent years, working fewer days while maintaining long-term patient relationships. These offices represent a unique growth opportunity for established practice owners.
Why Merging Makes Sense
Merging one of these smaller practices into your own can significantly boost your bottom line—without the heavy overhead. That’s because when you acquire a practice and fold it into yours:
- The seller’s fixed costs (like rent, utilities, and equipment leases) don’t follow the patients.
- Your existing space, systems, and infrastructure can often absorb the additional volume.
- You’ll only incur marginal increases in variable expenses—such as supplies, lab fees, and possibly staffing.
The result? A surge in revenue with minimal additional cost—a winning combination for a growth-minded dentist.
More Than Patients—A Pipeline of Opportunity
Unlike external marketing campaigns (which are often expensive and slow to generate results), a merger delivers an instant influx of new patients. Better yet, the seller may have been referring out cases or offering only basic maintenance care. If you can provide a broader range of services—such as endodontics, implants, or cosmetic procedures—you’ll likely uncover significant untapped potential.
Don’t Overlook the Value of Staff
One often overlooked benefit of mergers is the team that comes with the practice. Many sellers have dedicated, well-trained staff—especially hygienists and front-office personnel—who are familiar with the patients and workflows.
If you can retain them, they’ll help ease the transition and dramatically improve patient retention. A familiar voice on the phone or a trusted hygienist at the chair can make all the difference when patients decide whether to make the move to your office.
A Missed Opportunity for Many
Unfortunately, many dentists overlook or underestimate the value of small-practice mergers. They may assume it’s not worth the hassle—or worry about integration challenges. In reality, when structured correctly, a merger can be one of the most cost-effective growth strategies available.
So don’t miss out.
Is There a Merger Opportunity Near You?
If you’re looking to grow your practice, start by looking close to home. Are there older dentists nearby thinking about retirement? Small practices in strip malls or shared office spaces with shrinking hours?
We’d be happy to help you evaluate your options and determine if a merger is right for your situation.
Want help finding or evaluating a potential merger opportunity? Contact us today to discuss your goals and explore what’s possible for your practice in the greater St. Louis area.
– Bill Otten & Kim Rey
